AI for Your Role

AI is most useful when it understands your specific job. This course breaks down how marketers, operations teams, finance and admin staff, and sales and client teams can each get more from AI by prompting it with the right context for their role.

beginner · 55m · 4 modules

1. AI for Marketers

How marketing and communications teams can use AI for copy, content, campaigns and brand consistency.

• Briefing AI on Your Brand and Audience, text, 5 min
• Writing Copy, Emails and Social Content, text, 5 min
• Campaign Planning and Ideation, text, 5 min
• Keeping Tone Consistent Across Outputs, text, 4 min

2. AI for Operations and Logistics

How ops teams can use AI for process mapping, supplier communications, checklists and event planning.

• Mapping and Improving Processes, text, 5 min
• Drafting Supplier and Contractor Communications, text, 4 min
• Building Checklists, Timelines and Run-of-Show Docs, text, 5 min
• Modules 1 and 2 Quiz, quiz, 3 min

3. AI for Finance and Admin

How finance and admin teams can use AI to summarise documents, draft proposals, and work with data safely.

• Summarising Reports and Long Documents, text, 4 min
• Drafting Proposals and Budget Breakdowns, text, 4 min
• What Not to Put in a Prompt: Sensitive Data, text, 5 min

4. AI for Sales and Client Management

How sales and client teams can use AI for research, pitching, follow-ups and CRM notes.

• Researching a Prospect or Client Before a Meeting, text, 4 min
• Drafting Pitches and Follow-Up Emails, text, 4 min
• Writing CRM Notes from Call Summaries, text, 4 min
• Personalising Outreach at Scale, text, 4 min
• Modules 3 and 4 Quiz, quiz, 3 min