Follow a path to build skills in order, or jump to any course.
New to AI? Start Here
No jargon and nothing assumed. What these tools are, what they are not, and the first things worth doing.
Understanding AI: What It Is and How It Works, beginner, 1h 10m. Before you learn to use AI, understand what it actually is. This course cuts through the hype with an honest explanation of how AI works, where it came from, and where it is going, no technical background needed.
When People Do Not Want To: AI and a Reluctant Team, beginner, 56m. Most AI training assumes everybody is keen. In a lot of event businesses they are not: some of your team think this is coming for their job, some think it is nonsense, and some are quietly using it and not telling you. This course is about that room. What the fears are, which of them are reasonable, and how to have the conversation without either dismissing people or overselling.
Which AI Should an Event Business Use?, beginner, 56m. An honest comparison, with no favourite. What each of the major AI tools is genuinely better at, what the marketing overstates, where the real differences are, and how to decide for your own business rather than copying someone else's setup. Includes the tools most course catalogues ignore.
Prompting Like a Pro, beginner, 1h 25m. Most people use AI the same way they type into a search engine. That gets search-engine results. This course teaches you how to write prompts that get genuinely useful, accurate, and well-structured responses every time.
Common Mistakes with AI and How to Fix Them, beginner, 42m. Most people using AI are making the same handful of mistakes and getting worse results than they could. This course covers the most common errors in how people prompt, trust, work with, and think about AI, with practical fixes for each one.
What to Upload to AI, beginner, 40m. Most people only use AI for text prompts. Knowing what you can upload, how to upload it well, and what AI can actually do with different file types unlocks a whole new level of usefulness. This course covers documents, images, audio, and data.
AI Safety and You, beginner, 1h 19m. AI is powerful, but using it carelessly can put your business, your clients, and yourself at risk. This course covers the real-world risks - from hallucinations and data privacy to GDPR compliance and knowing when not to use AI.
Your Morning Briefing, beginner, 1h 9m. The one thing an AI can do for you that you never have to ask for: a short briefing waiting when you sit down, saying what came in overnight, what is unanswered and how old, what falls due this week, and what changed on events already confirmed. One job, done four ways, on Claude, ChatGPT, Copilot and Gemini, with the permission conversation in plain terms and the test that proves it is not quietly reprinting yesterday.
Master Claude
From your first prompt to using Claude across your whole team. The complete Claude track.
Mastering Claude - A Complete Beginner's Guide, beginner, 2h 30m. Everything you need to know about Claude, from creating your account to becoming a confident daily user. No technical knowledge required.
Claude for Your Team - AI Across the Business, intermediate, 2h 10m. A practical guide to rolling Claude out across your organisation. Learn how to set up teams, give Claude your company knowledge, and use AI in every department - from marketing to finance.
Claude Projects: Deep Dive, intermediate, 42m. Claude Projects turn Claude from a general chat tool into a persistent, context-aware workspace. This course covers how Projects work, how to write instructions that actually change Claude's behaviour, how to use uploaded files effectively, and how to build Projects for your most common work tasks.
Claude in Chrome: AI in Your Browser, beginner, 32m. Claude in Chrome puts a Claude sidebar next to whatever page you are on, so you can summarise, research and draft without switching tabs. It runs on the paid Claude plans, in Chrome itself, on desktop. This course covers installing it, using it to read and summarise any page, writing assistance across every web app, using it alongside your Projects, and what it can and cannot see.
Claude Code: AI-Assisted Development, intermediate, 40m. Claude Code is a command-line AI coding tool that works directly in your terminal and understands entire codebases. This course covers what Claude Code is, who it is for (including non-developers), how to use it for building, debugging, and understanding code, and how to work with it safely.
Claude Team and Enterprise: Admin, Data and Rolling It Out, intermediate, 36m. Anthropic's business tiers, Team and Enterprise, add data protection, admin controls and shared Projects on top of a personal account. This course is written for whoever ends up owning that account in an events business. It covers what actually changes when you move off personal accounts, what the data processing agreement does and does not cover, how to manage seats, roles, single sign-on and leavers, how to build shared Projects the team will use, and how to get value from the setup once it exists.
Claude Cowork for Events Professionals, intermediate, 1h 23m. You pay for Claude and you use it as a chat window. Cowork is the layer above that: it works across a folder of your files and your connected accounts, takes a job through to a finished spreadsheet or document, and keeps running on a schedule once you have set it up. This course does the mechanics for an events professional who is not technical and does not intend to become one. What it can reach and what that permission actually grants, a first afternoon where nothing can break, eight supplier quotes turned into one comparable sheet, an enquiry inbox sorted and drafted but never sent, the weekday morning briefing built end to end, and what an administrator controls before any of it reaches your team.
Record a Skill: Show Claude the Job Once, beginner, 1h 32m. Every events team has the jobs nobody wrote down: the supplier quote that goes into the costing sheet a particular way, the rooming list that gets cleaned before it goes to the hotel, the weekly client update that only one person knows how to build. Record a skill lets you do that job once on screen, talk Claude through it as you go, and get back a skill it can run again whenever you ask. No prompt writing, no code. This course covers what a skill actually is, what the recording sees and what you are granting, how to pick the right job and narrate it properly, a full worked example with a supplier quote, how to test and fix what Claude builds, and how to stack recorded skills with connectors and schedules so the job runs without you.
Claude Docs, Slides and Design for Events Teams, beginner, 50m. Claude now makes the finished thing, not just the words: the proposal document, the venue shortlist deck, the agenda one-pager and the social graphics, all inside an ordinary Claude conversation and on every plan, the free one included. This course walks an events team through each one with real jobs from the working week, then covers the parts that catch people out: what a client can and cannot see when you share, which formats survive the trip into PowerPoint, PDF and Google Slides, and what to move off the standalone claude.ai/design site before it closes on 14 December 2026.
Master ChatGPT
Everything you need to get great results from ChatGPT, from your first use to using it across your team.
ChatGPT for Your Team - AI Across the Business, intermediate, 1h 40m. A practical guide to rolling ChatGPT out across your organisation. Learn how to set up teams, build Custom GPTs for every department, and manage AI use at scale.
ChatGPT Data Analysis: Spreadsheets, Charts and Files, intermediate, 38m. Upload a spreadsheet and ChatGPT will read it, run real calculations on it and draw charts from it, on every plan with a smaller allowance on the free tier. This course covers what to upload, how to ask questions about your own data, cleaning a messy export, getting charts and files back out, and the point where you should be using a proper reporting tool instead.
ChatGPT Projects: Your Own Specialist Setup (and What Happened to Custom GPTs), intermediate, 42m. Custom GPTs are being retired. A ChatGPT Project does the same job: standing instructions, your own documents, and memory that can be kept inside one piece of work. This course sets up the Projects an events team actually uses, an RFP response helper, an enquiry answerer, a run sheet builder and a proposal drafter, covers moving an existing custom GPT across before it stops running, and shows where connected apps fit.
ChatGPT Reasoning Models: Thinking Before Answering, intermediate, 36m. Some ChatGPT models deliberate before they answer, working a problem through step by step instead of replying straight away. They are markedly better on hard problems, and slower and dearer on everything else. This course covers how they work, when they earn their cost, and how prompting them differs.
Writing and Editing Inside ChatGPT, beginner, 34m. ChatGPT's Canvas side panel was retired on 28 May 2026. Long writing and code now come back as editable blocks inside the chat itself, on every plan. This course covers how to draft a document there, how to change one part of it without losing the rest, how to ask for targeted edits in plain words, and the point at which the text should leave the chat for Word or Google Docs.
ChatGPT Work for Events Professionals, intermediate, 1h 21m. ChatGPT Work is the part of the subscription that goes and does the job rather than answering you. Sourcing run end to end, an enquiry inbox sorted and drafted, a briefing that arrives before you sit down, and the standing setup that remembers how you work, with the permission each one needs stated before you grant it.
Master Microsoft Copilot
Microsoft Copilot is embedded in Outlook, Word, Excel, PowerPoint, and Teams. This path takes you from first click to confident daily user.
Getting Started with Microsoft Copilot, beginner, 1h. Microsoft Copilot sits inside the Microsoft 365 apps most venue and agency teams already have, and most people barely open it. This course shows what it does in Outlook, Word, Excel, PowerPoint and Teams, and is honest about which parts need a licence your IT team controls.
Microsoft Copilot in Word and PowerPoint, beginner, 38m. Microsoft Copilot is built into Word and PowerPoint, bringing AI drafting, editing, summarisation, and presentation creation directly into the Office apps used by hundreds of millions of people. This course covers how to use Copilot in Word to write and improve documents, and in PowerPoint to build and refine presentations.
Microsoft Copilot in Outlook and Teams, beginner, 38m. Copilot in Microsoft Outlook and Teams brings AI to two of the most time-consuming parts of work: email and meetings. This course covers how to use Copilot to draft and summarise emails in Outlook, and how to use Copilot to summarise meetings, generate action points, and catch up on conversations in Teams.
Microsoft Copilot in Excel, beginner, 38m. Copilot in Excel brings AI to data analysis, formula writing, chart creation, and data transformation. This course covers how to use Copilot to work faster in spreadsheets: from natural language questions about your data to generating complex formulas, creating visualisations, and cleaning and transforming datasets.
Microsoft Copilot Studio: Build Your Own AI Agents, intermediate, 40m. Copilot Studio is Microsoft's platform for building custom AI agents and chatbots without writing code. Teams and organisations can create agents that answer questions from their own knowledge base, integrate with business systems, and automate workflows. This course covers what Copilot Studio is, how to build an agent, and when it is the right tool.
Copilot Cowork, Researcher and Analyst for Events Teams, intermediate, 1h 16m. Your organisation has Microsoft 365 Copilot and you use it in Word and Outlook. This is the layer above: multi step jobs with Cowork, analysis with Analyst, market work with Researcher, and prompts that run on a timetable. It starts with the switch nobody mentions, because Cowork ships off in every tenant until an admin turns it on and sets a spend limit.
The New Copilot App: Home, Office and Autopilot, intermediate, 35m. Microsoft has rebuilt the Copilot app around a single starting point called Home, where quick chat and delegated multi-step work sit together, with Word, Excel and PowerPoint built in and two new pieces beside them: Code for building small tools in plain English, and Autopilot (the agent previously called Scout) for work that carries on in the background. Almost all of it is reaching customers in Microsoft's Frontier early-access programme first, so this course starts by helping you work out what you actually have, then shows what each part is good for in an events business, and which parts cost extra.
Master Google Gemini
Gemini lives inside Gmail, Docs, Sheets, and Meet. This path shows you where to find it and how to use it across your Google Workspace.
Getting Started with Google Gemini, beginner, 55m. If you use Gmail, Google Docs or Google Workspace, Gemini is already available to you, and most people have barely touched it. This course shows you what Gemini can do across Google's tools, which plan gives you what, and how to build an assistant that answers from your own documents.
Gemini in Gmail and Google Docs, beginner, 36m. Gemini is built directly into Gmail and Google Docs, giving you AI writing assistance, email summarisation, draft generation, and document help without switching apps. This course covers every Gemini feature available in Gmail and Docs, and how to use them effectively in your daily work.
Gemini in Google Sheets and Slides, beginner, 38m. Gemini is embedded directly into Google Sheets and Slides, bringing AI help to data analysis and presentation creation. This course covers how to use Gemini to generate charts, analyse spreadsheet data, build slide decks from prompts, and refine presentations without leaving your Workspace apps.
Google AI Studio: Prompting and Building With Gemini, intermediate, 40m. Google AI Studio is the direct interface to Gemini models for developers, researchers, and advanced users. It lets you experiment with prompts, test different Gemini models, build multimodal interactions with images and video, and access the API. This course covers the key features of AI Studio and how to use it effectively.
For Agencies and Planners
You buy and deliver events for clients. Winning the work, sourcing it, running it and reporting on it.
AI in Events and Hospitality, beginner, 40m. The events and hospitality industry runs on relationships, logistics, and communication. AI touches all three. This course covers practical AI use across the full event lifecycle: planning, client proposals, logistics, marketing, on-the-day support, and post-event follow-up.
AI for Event Sales: Winning More Business, intermediate, 55m. Event sales is relationship work wrapped in an enormous amount of writing. Proposals, research, follow-ups, objection handling, case studies. This course shows you where AI genuinely speeds that up, and where using it will cost you the deal.
Winning Work: RFPs and Tenders with AI, intermediate, 1h 8m. RFPs are won and lost on whether you answered the question that was asked. AI can take most of the drudgery out of a bid: reading the document properly, building the response library, checking compliance. It cannot know what is not published, and in this industry a great deal is not published. This course covers both halves honestly, and works whichever AI tool you use.
Venue Sourcing and Chasing Suppliers with AI, beginner, 58m. AI will give you twenty venues in ninety seconds, and some of what it tells you will be wrong, because it can only read what venues publish about themselves. This course covers how to use it for the part it is genuinely good at, how to verify the rest efficiently, and how to build a record of what you have learned so you stop starting from the internet every time.
Budgets, Quotes and Reconciliation, intermediate, 58m. The money side of an event, from first estimate to final reconciliation. AI is genuinely useful for structuring budgets, spotting missing cost lines and explaining variances. It must never be the thing that decides a number, and this course is precise about where that line falls.
Briefs, Run Sheets and Production Documents, beginner, 56m. The paperwork that makes an event happen: the brief, the run sheet, the production schedule, the crew call. AI is genuinely good at turning scattered information into a structured document, and dangerous if you let it invent the detail. This course covers the difference, and works in whichever tool you use.
Delegate and Attendee Communications, beginner, 58m. Everything you send to the people coming: invitations, joining instructions, reminders, the awkward email when something changes, and the follow-up afterwards. High volume, high visibility, and the place where a small error reaches everybody at once.
Risk, Safety and Compliance Paperwork, intermediate, 1h. Risk assessments, method statements, licences, insurance and the documentation that keeps an event legal and safe. AI can structure and check this work and make it far less painful. It is not a safety professional, and this course is explicit about where competent human judgement is legally required.
Post-Event Reporting and Debriefs, beginner, 54m. The work nobody has energy for and everybody wishes had been done. Client reports that prove value, internal debriefs that actually change something, and turning a delivered event into the material that wins the next one.
Proving Event ROI with AI, intermediate, 1h. Every budget holder eventually asks "was it worth it?", and most event teams answer with attendance and a satisfaction score because that is what they have to hand. This course shows you how to answer the real question. You agree the measures with the budget holder before the event, using ROI (return on investment) where money can honestly be put on the outcome and ROO (return on objectives) where it cannot. You then use AI to clean registration, attendance and survey exports safely, build a sponsor value report from the sponsor's own figures, and boil it all down to a one-page ROI summary for a board or client. The last lesson is about what AI cannot tell you, so the number you present is one you can defend.
AI Alongside Your Event Platform, intermediate, 55m. Your registration platform holds the best data you have about an event, and most of it stays locked inside a dashboard nobody reads. This course shows you how to get it out and put a general AI assistant to work on it safely. You will pull the right export first time, keep a stripped copy for analysis and a named copy for operations, turn registration data into the attendee report your client or boss actually wants, draft delegate communications segment by segment from what the data says, and judge your platform's own AI features with a checklist rather than a sales demo. It works whether you are on Cvent, Eventbrite, Bizzabo, Swapcard or something smaller, because the method does not depend on the platform.
Virtual and Hybrid Events with AI, intermediate, 1h. A hybrid event is two events happening at once, and the online audience usually gets the worse one. This course shows you how to use AI to close that gap. You will build a run sheet that serves the room and the stream at the same time, set up live captions and translated captions properly on Teams, Zoom or Google Meet, moderate Q&A and chat without losing the thread, turn session recordings into a library of useful content, and read engagement and attendance reports honestly. Every lesson starts from your own material, and every platform feature mentioned was checked against the provider's own help pages.
AI for Incentive Travel Programmes, intermediate, 50m. For incentive agencies and DMCs (destination management companies) who deliver reward trips for a client's top performers. An incentive is not a conference with a nicer hotel: the people travelling earned their place, the client is paying for motivation, and the detail is personal. This course shows where AI genuinely saves time across the life of a programme, from the communications that make people want to qualify, through the proposal, the manifest and rooming cross-checks, the messages sent while everyone is on the ground, to the report that gets the programme renewed. Evergreen method throughout, with the destination knowledge kept firmly in your hands.
AI for Wedding Venues and Planners, beginner, 50m. For wedding venues and independent wedding planners. Weddings are the one part of the events world where the client is a private couple spending their own money on the most personal day of their lives, so warmth matters as much as speed and consumer law applies in full. This course shows how to use AI to answer enquiries quickly without sounding like a template, build proposals and package comparisons that are honest about the total price, keep a dozen suppliers on the same timeline, produce a wedding-day run sheet everyone can work from, and ask for genuine reviews and referrals afterwards. Never fake ones.
For Venues and Hotels
You are on the receiving end of the enquiry. Answering fast, converting more of it, and delivering it without the detail biting you.
Responding to Enquiries and RFPs: The Venue Side, intermediate, 55m. For venue, hotel and supplier sales teams answering forty enquiries a month. How to read an enquiry fast, decide what not to chase, build a reusable response library, personalise properly, handle the awkward questions, and find out why you lost.
Conversion: Turning Enquiries into Confirmed Business, intermediate, 52m. For venue, hotel and DMC sales teams. The middle of the funnel, where business quietly dies: conversion rates, response speed, site inspections, provisional holds, objections, win/loss analysis and a process that does not depend on one talented person.
Group Bookings, Rooming Lists and the Detail That Bites, beginner, 52m. For hotel reservations and groups teams. The unglamorous, high-consequence administration of group business: cut-off dates, attrition, rooming lists that arrive late and in the wrong format, special requests that must be handled by a person, and the handover that decides how arrival day goes.
Function Sheets, BEOs and the Handover to Operations, beginner, 52m. For conference and banqueting, events operations and duty management teams in venues and hotels. How to turn a messy client brief into a function sheet a chef, a porter and a duty manager can actually work from, keep it consistent, and get the 4pm change to the floor rather than into the file.
Rates, Revenue and the Commercial Conversation, advanced, 52m. For anyone who has to hold a rate in front of a client: venue and hotel sales teams, revenue managers and commercial directors. AI structures, explains and compares. A person decides the number and a lawyer checks the contract. Displacement, negotiation preparation, objections, RFP season and reporting upwards.
Accessible and Sustainable Events with AI, beginner, 58m. Two things clients increasingly ask about and many event businesses answer vaguely. How AI helps you plan properly, communicate honestly and report credibly on accessibility and environmental impact, and why it must never be the thing that speaks for people it has never met.
Risk, Safety and Compliance Paperwork, intermediate, 1h. Risk assessments, method statements, licences, insurance and the documentation that keeps an event legal and safe. AI can structure and check this work and make it far less painful. It is not a safety professional, and this course is explicit about where competent human judgement is legally required.
AI in Your CRM: HubSpot and Salesforce for Event Sales, intermediate, 40m. Your CRM (customer relationship management system) knows more about your clients than anyone in the office, and most of it is never read. This course shows event sales teams how to use the AI now built into HubSpot and Salesforce, and a general AI assistant sitting beside either, to triage enquiries, write follow-up sequences that still sound like a person, read a deal's history in two minutes before a call, keep the data clean enough to trust, and decide which jobs must stay human. Every lesson works whether your CRM has its own AI switched on or you are copying records into ChatGPT, Claude, Gemini or Copilot under your company's rules.
AI for Wedding Venues and Planners, beginner, 50m. For wedding venues and independent wedding planners. Weddings are the one part of the events world where the client is a private couple spending their own money on the most personal day of their lives, so warmth matters as much as speed and consumer law applies in full. This course shows how to use AI to answer enquiries quickly without sounding like a template, build proposals and package comparisons that are honest about the total price, keep a dozen suppliers on the same timeline, produce a wedding-day run sheet everyone can work from, and ask for genuine reviews and referrals afterwards. Never fake ones.
For DMCs and Destination Teams
You sell local knowledge and reliability in a market the client does not know. Defending that when anyone can ask AI for a venue list.
AI for DMCs and Destination Teams, intermediate, 55m. For DMCs and ground handlers. What you actually sell is local knowledge and reliability, not booking. How to build and defend that knowledge base, answer international enquiries fast, work across languages safely, and coordinate many suppliers on someone else's behalf.
Your Business Knowledge Base, intermediate, 1h 3m. AI answers from the public internet unless you give it something better to read. How to assemble your own verified knowledge, put it where AI can use it, and keep it from going stale.
Venue Sourcing and Chasing Suppliers with AI, beginner, 58m. AI will give you twenty venues in ninety seconds, and some of what it tells you will be wrong, because it can only read what venues publish about themselves. This course covers how to use it for the part it is genuinely good at, how to verify the rest efficiently, and how to build a record of what you have learned so you stop starting from the internet every time.
Winning Work: RFPs and Tenders with AI, intermediate, 1h 8m. RFPs are won and lost on whether you answered the question that was asked. AI can take most of the drudgery out of a bid: reading the document properly, building the response library, checking compliance. It cannot know what is not published, and in this industry a great deal is not published. This course covers both halves honestly, and works whichever AI tool you use.
Briefs, Run Sheets and Production Documents, beginner, 56m. The paperwork that makes an event happen: the brief, the run sheet, the production schedule, the crew call. AI is genuinely good at turning scattered information into a structured document, and dangerous if you let it invent the detail. This course covers the difference, and works in whichever tool you use.
Risk, Safety and Compliance Paperwork, intermediate, 1h. Risk assessments, method statements, licences, insurance and the documentation that keeps an event legal and safe. AI can structure and check this work and make it far less painful. It is not a safety professional, and this course is explicit about where competent human judgement is legally required.
AI for Incentive Travel Programmes, intermediate, 50m. For incentive agencies and DMCs (destination management companies) who deliver reward trips for a client's top performers. An incentive is not a conference with a nicer hotel: the people travelling earned their place, the client is paying for motivation, and the detail is personal. This course shows where AI genuinely saves time across the life of a programme, from the communications that make people want to qualify, through the proposal, the manifest and rooming cross-checks, the messages sent while everyone is on the ground, to the report that gets the programme renewed. Evergreen method throughout, with the destination knowledge kept firmly in your hands.
For Sales and Commercial Teams
Whichever side you sit on, the job is the same: find it, pitch it, price it, close it and learn from the ones you lost.
AI for Event Sales: Winning More Business, intermediate, 55m. Event sales is relationship work wrapped in an enormous amount of writing. Proposals, research, follow-ups, objection handling, case studies. This course shows you where AI genuinely speeds that up, and where using it will cost you the deal.
Responding to Enquiries and RFPs: The Venue Side, intermediate, 55m. For venue, hotel and supplier sales teams answering forty enquiries a month. How to read an enquiry fast, decide what not to chase, build a reusable response library, personalise properly, handle the awkward questions, and find out why you lost.
Conversion: Turning Enquiries into Confirmed Business, intermediate, 52m. For venue, hotel and DMC sales teams. The middle of the funnel, where business quietly dies: conversion rates, response speed, site inspections, provisional holds, objections, win/loss analysis and a process that does not depend on one talented person.
Sponsorship and Exhibitor Sales with AI, intermediate, 56m. Finding sponsors, building packages worth buying, writing the approach, and servicing them properly once they have signed. AI takes the drudgery out of prospecting and proposal writing; it cannot value your audience or hold the relationship.
Rates, Revenue and the Commercial Conversation, advanced, 52m. For anyone who has to hold a rate in front of a client: venue and hotel sales teams, revenue managers and commercial directors. AI structures, explains and compares. A person decides the number and a lawyer checks the contract. Displacement, negotiation preparation, objections, RFP season and reporting upwards.
Winning Work: RFPs and Tenders with AI, intermediate, 1h 8m. RFPs are won and lost on whether you answered the question that was asked. AI can take most of the drudgery out of a bid: reading the document properly, building the response library, checking compliance. It cannot know what is not published, and in this industry a great deal is not published. This course covers both halves honestly, and works whichever AI tool you use.
AI in Your CRM: HubSpot and Salesforce for Event Sales, intermediate, 40m. Your CRM (customer relationship management system) knows more about your clients than anyone in the office, and most of it is never read. This course shows event sales teams how to use the AI now built into HubSpot and Salesforce, and a general AI assistant sitting beside either, to triage enquiries, write follow-up sequences that still sound like a person, read a deal's history in two minutes before a call, keep the data clean enough to trust, and decide which jobs must stay human. Every lesson works whether your CRM has its own AI switched on or you are copying records into ChatGPT, Claude, Gemini or Copilot under your company's rules.
AI for the Events Industry
Built for people who run events. Start with where AI fits across the event lifecycle, then work through the jobs that actually fill your week: pitching, RFPs, venues and suppliers. Finish by building the things that do the repetitive work for you. Tool-agnostic throughout, so it works whether you use ChatGPT, Claude, Gemini, Copilot or Perplexity.
AI in Events and Hospitality, beginner, 40m. The events and hospitality industry runs on relationships, logistics, and communication. AI touches all three. This course covers practical AI use across the full event lifecycle: planning, client proposals, logistics, marketing, on-the-day support, and post-event follow-up.
When People Do Not Want To: AI and a Reluctant Team, beginner, 56m. Most AI training assumes everybody is keen. In a lot of event businesses they are not: some of your team think this is coming for their job, some think it is nonsense, and some are quietly using it and not telling you. This course is about that room. What the fears are, which of them are reasonable, and how to have the conversation without either dismissing people or overselling.
Which AI Should an Event Business Use?, beginner, 56m. An honest comparison, with no favourite. What each of the major AI tools is genuinely better at, what the marketing overstates, where the real differences are, and how to decide for your own business rather than copying someone else's setup. Includes the tools most course catalogues ignore.
AI for Your Role, beginner, 55m. AI is most useful when it understands your specific job. This course breaks down how marketers, operations teams, finance and admin staff, and sales and client teams can each get more from AI by prompting it with the right context for their role.
AI for Event Sales: Winning More Business, intermediate, 55m. Event sales is relationship work wrapped in an enormous amount of writing. Proposals, research, follow-ups, objection handling, case studies. This course shows you where AI genuinely speeds that up, and where using it will cost you the deal.
Winning Work: RFPs and Tenders with AI, intermediate, 1h 8m. RFPs are won and lost on whether you answered the question that was asked. AI can take most of the drudgery out of a bid: reading the document properly, building the response library, checking compliance. It cannot know what is not published, and in this industry a great deal is not published. This course covers both halves honestly, and works whichever AI tool you use.
Sponsorship and Exhibitor Sales with AI, intermediate, 56m. Finding sponsors, building packages worth buying, writing the approach, and servicing them properly once they have signed. AI takes the drudgery out of prospecting and proposal writing; it cannot value your audience or hold the relationship.
Venue Sourcing and Chasing Suppliers with AI, beginner, 58m. AI will give you twenty venues in ninety seconds, and some of what it tells you will be wrong, because it can only read what venues publish about themselves. This course covers how to use it for the part it is genuinely good at, how to verify the rest efficiently, and how to build a record of what you have learned so you stop starting from the internet every time.
Budgets, Quotes and Reconciliation, intermediate, 58m. The money side of an event, from first estimate to final reconciliation. AI is genuinely useful for structuring budgets, spotting missing cost lines and explaining variances. It must never be the thing that decides a number, and this course is precise about where that line falls.
Briefs, Run Sheets and Production Documents, beginner, 56m. The paperwork that makes an event happen: the brief, the run sheet, the production schedule, the crew call. AI is genuinely good at turning scattered information into a structured document, and dangerous if you let it invent the detail. This course covers the difference, and works in whichever tool you use.
Delegate and Attendee Communications, beginner, 58m. Everything you send to the people coming: invitations, joining instructions, reminders, the awkward email when something changes, and the follow-up afterwards. High volume, high visibility, and the place where a small error reaches everybody at once.
Risk, Safety and Compliance Paperwork, intermediate, 1h. Risk assessments, method statements, licences, insurance and the documentation that keeps an event legal and safe. AI can structure and check this work and make it far less painful. It is not a safety professional, and this course is explicit about where competent human judgement is legally required.
Accessible and Sustainable Events with AI, beginner, 58m. Two things clients increasingly ask about and many event businesses answer vaguely. How AI helps you plan properly, communicate honestly and report credibly on accessibility and environmental impact, and why it must never be the thing that speaks for people it has never met.
Post-Event Reporting and Debriefs, beginner, 54m. The work nobody has energy for and everybody wishes had been done. Client reports that prove value, internal debriefs that actually change something, and turning a delivered event into the material that wins the next one.
Your Business Knowledge Base, intermediate, 1h 3m. AI answers from the public internet unless you give it something better to read. How to assemble your own verified knowledge, put it where AI can use it, and keep it from going stale.
From Asking to Running: Skills, Scheduled Tasks and Loops, intermediate, 1h 2m. Most people stay at the first rung of AI use: opening a chat and asking. The value compounds when you stop asking and start building things that run. Reusable skills, work that happens on a schedule without you, and loops that repeat a job across many items. This course is the ladder, from a saved prompt to a process that runs itself, and it works whichever tool you use.
AI at Work: Accounts, Data and Getting Permission, intermediate, 59m. How to use AI properly at work: the right account, the right permissions, and how to ask when your organisation has said no or said nothing. Covers personal versus business tiers, client confidentiality clauses, data processing agreements in plain English, the settings to change today, making the internal case, and rolling it out. General guidance, not legal advice.
Your AI Migration Plan, intermediate, 1h 15m. Moving your team and workflows to use AI isn't a one-day job. This course gives you a practical framework to audit what you have, decide what changes, and roll it out without the chaos, whether you're doing it alone or leading a team.
Your Morning Briefing, beginner, 1h 9m. The one thing an AI can do for you that you never have to ask for: a short briefing waiting when you sit down, saying what came in overnight, what is unanswered and how old, what falls due this week, and what changed on events already confirmed. One job, done four ways, on Claude, ChatGPT, Copilot and Gemini, with the permission conversation in plain terms and the test that proves it is not quietly reprinting yesterday.
Claude Cowork for Events Professionals, intermediate, 1h 23m. You pay for Claude and you use it as a chat window. Cowork is the layer above that: it works across a folder of your files and your connected accounts, takes a job through to a finished spreadsheet or document, and keeps running on a schedule once you have set it up. This course does the mechanics for an events professional who is not technical and does not intend to become one. What it can reach and what that permission actually grants, a first afternoon where nothing can break, eight supplier quotes turned into one comparable sheet, an enquiry inbox sorted and drafted but never sent, the weekday morning briefing built end to end, and what an administrator controls before any of it reaches your team.
ChatGPT Work for Events Professionals, intermediate, 1h 21m. ChatGPT Work is the part of the subscription that goes and does the job rather than answering you. Sourcing run end to end, an enquiry inbox sorted and drafted, a briefing that arrives before you sit down, and the standing setup that remembers how you work, with the permission each one needs stated before you grant it.
Copilot Cowork, Researcher and Analyst for Events Teams, intermediate, 1h 16m. Your organisation has Microsoft 365 Copilot and you use it in Word and Outlook. This is the layer above: multi step jobs with Cowork, analysis with Analyst, market work with Researcher, and prompts that run on a timetable. It starts with the switch nobody mentions, because Cowork ships off in every tenant until an admin turns it on and sets a spend limit.
Record a Skill: Show Claude the Job Once, beginner, 1h 32m. Every events team has the jobs nobody wrote down: the supplier quote that goes into the costing sheet a particular way, the rooming list that gets cleaned before it goes to the hotel, the weekly client update that only one person knows how to build. Record a skill lets you do that job once on screen, talk Claude through it as you go, and get back a skill it can run again whenever you ask. No prompt writing, no code. This course covers what a skill actually is, what the recording sees and what you are granting, how to pick the right job and narrate it properly, a full worked example with a supplier quote, how to test and fix what Claude builds, and how to stack recorded skills with connectors and schedules so the job runs without you.
Safe AI Agents: When the AI Can Click Buttons, intermediate, 45m. The AI in your browser, your inbox and your automations no longer just answers, it acts: it fills forms, sends messages, downloads files and updates records while you get on with something else. This course is the safety layer that sits across every agent tool an events team is likely to meet, from Claude Cowork and Claude in Chrome to ChatGPT's Chrome extension, Copilot Autopilot and the AI steps in Zapier, Make and n8n. It covers what an agent can actually reach, how a hidden line in a venue listing or a supplier PDF can hijack it, how to set approvals so a person signs off anything that leaves the building, the four jobs that should never run unsupervised, and a practical checklist for attendee data under UK GDPR (the UK General Data Protection Regulation). It builds on the product courses rather than repeating them, and links to them throughout.
Proving Event ROI with AI, intermediate, 1h. Every budget holder eventually asks "was it worth it?", and most event teams answer with attendance and a satisfaction score because that is what they have to hand. This course shows you how to answer the real question. You agree the measures with the budget holder before the event, using ROI (return on investment) where money can honestly be put on the outcome and ROO (return on objectives) where it cannot. You then use AI to clean registration, attendance and survey exports safely, build a sponsor value report from the sponsor's own figures, and boil it all down to a one-page ROI summary for a board or client. The last lesson is about what AI cannot tell you, so the number you present is one you can defend.
AI Essentials
Start here. The foundations every AI user needs before anything else.
Understanding AI: What It Is and How It Works, beginner, 1h 10m. Before you learn to use AI, understand what it actually is. This course cuts through the hype with an honest explanation of how AI works, where it came from, and where it is going, no technical background needed.
AI Models: Which One Do You Need?, beginner, 57m. ChatGPT, Claude, Gemini, Copilot - they all claim to be the best. This course cuts through the noise, explains what actually makes each model different, and helps you work out which ones suit your day-to-day work.
Prompting Like a Pro, beginner, 1h 25m. Most people use AI the same way they type into a search engine. That gets search-engine results. This course teaches you how to write prompts that get genuinely useful, accurate, and well-structured responses every time.
AI Safety and You, beginner, 1h 19m. AI is powerful, but using it carelessly can put your business, your clients, and yourself at risk. This course covers the real-world risks - from hallucinations and data privacy to GDPR compliance and knowing when not to use AI.
Getting AI to Actually Work for You, beginner, 1h 5m. Most people treat AI like a search engine: one shot and hope for the best. This course gives you the mental model that changes everything. You will learn why AI behaves the way it does, how to give it what it needs, and how to iterate until you get results that are actually useful.
Chat Strategy: One Chat Does Not Do Everything, beginner, 45m. Most people dump everything into a single AI conversation and wonder why the answers get worse over time. This course teaches you how to use multiple focused chats strategically, keep your planning thread clean, and get consistently better results by giving the AI less to juggle.
Troubleshooting AI Tools, beginner, 1h. When AI stops behaving, most people panic or give up. This course gives you a practical toolkit to diagnose what's gone wrong and fix it quickly, from login errors to wrong answers to tools that just stop working.
When People Do Not Want To: AI and a Reluctant Team, beginner, 56m. Most AI training assumes everybody is keen. In a lot of event businesses they are not: some of your team think this is coming for their job, some think it is nonsense, and some are quietly using it and not telling you. This course is about that room. What the fears are, which of them are reasonable, and how to have the conversation without either dismissing people or overselling.
AI for Business
Practical AI applications for getting more done. Automation, content, and marketing, built for people running or growing a business.
AI for Your Role, beginner, 55m. AI is most useful when it understands your specific job. This course breaks down how marketers, operations teams, finance and admin staff, and sales and client teams can each get more from AI by prompting it with the right context for their role.
Automate the Boring Stuff - AI Workflows for Small Businesses, beginner, 1h 30m. Stop losing hours to work that follows the same shape every time. Practical AI workflows for enquiry triage, supplier chasing, proposals, meeting notes, quote comparison and the monthly report, with no technical skills needed.
AI-Powered Marketing: From Strategy to Execution, intermediate, 2h. Use AI to plan, create and measure marketing for events. Delegate campaigns, exhibitor and sponsor content, social, email and search, written for people filling rooms against a date that does not move.
Writing That Sells: Using AI to Create Content That Converts, intermediate, 1h 40m. Persuasive writing for events, with AI doing the drafting. Headlines that get an enquiry opened, emails that fill delegate places, landing pages that sell venue space and exhibitor stands, and the editing pass that makes it sound like you.
AI in Your CRM: HubSpot and Salesforce for Event Sales, intermediate, 40m. Your CRM (customer relationship management system) knows more about your clients than anyone in the office, and most of it is never read. This course shows event sales teams how to use the AI now built into HubSpot and Salesforce, and a general AI assistant sitting beside either, to triage enquiries, write follow-up sequences that still sound like a person, read a deal's history in two minutes before a call, keep the data clean enough to trust, and decide which jobs must stay human. Every lesson works whether your CRM has its own AI switched on or you are copying records into ChatGPT, Claude, Gemini or Copilot under your company's rules.
AI Safety and Governance
What to share, what to keep back, and how to set the rules before someone else sets them for you. For anyone responsible for how a team uses AI.
AI at Work: Accounts, Data and Getting Permission, intermediate, 59m. How to use AI properly at work: the right account, the right permissions, and how to ask when your organisation has said no or said nothing. Covers personal versus business tiers, client confidentiality clauses, data processing agreements in plain English, the settings to change today, making the internal case, and rolling it out. General guidance, not legal advice.
What to Upload to AI, beginner, 40m. Most people only use AI for text prompts. Knowing what you can upload, how to upload it well, and what AI can actually do with different file types unlocks a whole new level of usefulness. This course covers documents, images, audio, and data.
AI and Data: What Goes In, What Comes Out, intermediate, 42m. Understanding what AI does with your information changes how you use it. This course covers tokens and context windows, what AI companies do with your data, privacy and confidentiality decisions, open source AI, GDPR considerations, and how to set up guardrails for yourself and your team.
AI Audit: What Have You Given Access To?, beginner, 38m. Most people have connected AI tools to their accounts, shared data in prompts, and accepted permissions without thinking too hard about what they agreed to. This course helps you review what you have given AI access to, spot anything that should concern you, and build better habits going forward.
Cybersecurity in the Age of AI, intermediate, 42m. AI is changing both sides of cybersecurity: attackers use it to scale and sophisticate their methods; defenders use it to detect and respond faster. This course covers how the threat landscape is evolving, practical protection steps for individuals and businesses, cybersecurity insurance, and how to think about AI risk alongside business risk.
AI Company Policy Maker, beginner, 1h 12m. Every business using AI needs a clear policy. Not a legal document that nobody reads, a practical set of rules that protects your business, guides your team, and sets you up to use AI confidently and consistently.
Limitations: What AI Still Cannot Do, beginner, 38m. AI is genuinely impressive. It is also genuinely limited. Knowing where those limits are stops you from wasting time, making mistakes based on bad output, and expecting things the technology is not capable of. This course is a practical, honest look at where AI falls short and what to do about it.
Safe AI Agents: When the AI Can Click Buttons, intermediate, 45m. The AI in your browser, your inbox and your automations no longer just answers, it acts: it fills forms, sends messages, downloads files and updates records while you get on with something else. This course is the safety layer that sits across every agent tool an events team is likely to meet, from Claude Cowork and Claude in Chrome to ChatGPT's Chrome extension, Copilot Autopilot and the AI steps in Zapier, Make and n8n. It covers what an agent can actually reach, how a hidden line in a venue listing or a supplier PDF can hijack it, how to set approvals so a person signs off anything that leaves the building, the four jobs that should never run unsupervised, and a practical checklist for attendee data under UK GDPR (the UK General Data Protection Regulation). It builds on the product courses rather than repeating them, and links to them throughout.
Going Deeper
You have the basics and you want to use AI properly. How it thinks, how it remembers, and how to get it working the way you want.
The Building Blocks of AI Use, beginner, 1h 15m. Good AI use is not about knowing every feature. It is about having a consistent approach that works across any tool, any task, and any situation. This course gives you that framework - a repeatable method for getting reliable results from AI every time.
The Pre-Prompt Playbook, beginner, 50m. What you say before you start is as important as the task itself. This course gives you a practical set of guardrails to add to your prompts by task type, so the AI works the way you need it to rather than making assumptions and getting it wrong.
Can AI Help? A Decision Framework, beginner, 38m. Not every task benefits from AI, and throwing AI at everything wastes time. This course gives you a practical framework for deciding when AI genuinely helps, a decision tree for different task types, techniques for getting AI to push back on your thinking, and how to identify the best opportunities in your own role.
Common Mistakes with AI and How to Fix Them, beginner, 42m. Most people using AI are making the same handful of mistakes and getting worse results than they could. This course covers the most common errors in how people prompt, trust, work with, and think about AI, with practical fixes for each one.
AI Jargon Buster: Plain English Explanations, beginner, 38m. AI conversation is full of terms that get used without explanation: LLMs, RAG, embeddings, temperature, agents, fine-tuning, MCP. This course cuts through the jargon with plain-English explanations of the terms you actually encounter, what they mean in practice, and why they matter.
AI Memory: How It Works, beginner, 40m. AI does not remember you the way you remember it. Understanding how memory actually works across different platforms, what you can control, and what to put where will save you hours of repeated briefing and help you get consistently better results.
Personalising Your AI: Memory, Settings and Preferences, beginner, 34m. AI works better when it knows who you are, how you write, what you do, and what you care about. This course covers how to set up your AI with the context it needs: memory features, custom instructions, standing prompts, and the preferences that make every interaction faster and more relevant.
Choosing Your AI Platform: Which One Is Right for You?, beginner, 36m. ChatGPT, Claude, Gemini, Copilot. Each AI platform has different strengths, pricing, data policies, and integrations. This course helps you understand the real differences, make an informed choice for your needs, and know when to use more than one.
Advanced Concepts: What Could Be Possible, advanced, 44m. A forward-looking course on what AI is moving towards and what is already possible at the edges of current capability. Covers multi-agent systems, AI agents acting autonomously, reasoning models, AI in physical systems, and how to think about what comes next without getting lost in hype.
Research and Knowledge
Finding things out, keeping track of what you learn, and never losing the thread of a meeting again.
Perplexity: AI Search That Cites Its Sources, beginner, 34m. Perplexity is an AI-powered search engine that gives you direct answers to questions with citations to the specific web sources they came from. It combines the speed of a search engine with the synthesis of a language model. This course covers how to use Perplexity for research, when it outperforms standard search, and how to get the most from its features.
Gemini Notebook (formerly NotebookLM): Your AI Research Assistant, beginner, 38m. Gemini Notebook is Google's research tool for having a grounded conversation with your own documents. Unlike a general chatbot, every answer is sourced from the material you gave it and cites the passage it came from. This course covers how it works, how to organise sources so the answers are worth having, and the outputs it produces from them, including Audio Overviews, Video Overviews and Infographics.
AI Meeting Intelligence: Notes, Summaries and Action Points, beginner, 36m. Most meetings produce less than they should because capturing what was said, decided, and agreed is hard to do in real time. AI meeting tools change this. This course covers why meeting capture matters, the tools available, how to get the best from AI summaries, and how to build meeting AI into your workflow.
Brain Dump to Plan: Turning Chaos into Clarity, beginner, 38m. Your best ideas are rarely organised. They arrive as fragments, half-formed thoughts, and scattered notes. This course teaches you how to get it all out first, then use AI to find the structure, identify the gaps, and turn a mess of thinking into a clear plan you can actually act on.
Chrome Extensions and Browser AI, beginner, 36m. Your browser is where most knowledge work happens. This course covers the AI extensions that make Chrome more powerful, how to evaluate which ones are worth installing, what permissions mean and why they matter, and how to build a browser AI setup that genuinely saves time.
Voice Mode and Audio AI, beginner, 40m. Most people only ever type to AI. Voice mode is faster, more natural for certain tasks, and opens up a completely different way of working. This course covers how to use voice effectively, how to get meeting notes and action points from recordings, and what audio AI tools are available beyond the main chat platforms.
Notion AI for Event Teams, intermediate, 45m. Notion is where a lot of event teams already keep their planning, and its AI has grown from a writing helper into agents that build databases, fill in trackers, act in connected apps such as HubSpot, and run on a schedule. This course sets up one event planning workspace and then puts Notion's AI to work on it: building run sheets and supplier trackers with Notion Agent and Custom Agents, connecting outside apps safely, locking down the client and supplier columns that should not be seen by everyone, and keeping your best prompts as Skills that can also reach ChatGPT and Claude.
Creative and Design
Images, decks, layouts and content. Making things that look right without a design department.
Design with AI, beginner, 1h 8m. AI has changed what is possible in design, and you do not need to be a designer to use it. This course covers image generation, brand visuals, event mockups, and the tools that make good-looking work accessible to everyone.
AI for Content Creation, beginner, 46m. AI has changed how content gets made, from copy and email to images, video, and reels. This course covers the tools, the workflows, and the practical limits across every major content type, so you can produce more without losing your voice or your quality bar.
Always-On Content: Monitoring, Alerts and Scheduled Output, intermediate, 1h 2m. Most content advice tells you how to write a post. This is about the machinery around it: watching your industry so you know what to say, getting alerted when something happens, and turning one source into a week of posts, scripts and articles on a schedule. The part that runs whether or not you remembered.
Gamma: AI Presentations in Minutes, beginner, 34m. Gamma is an AI-powered presentation tool that generates polished, designed slide decks from a text prompt or document. Unlike tools that only generate content, Gamma also handles layout and design, producing decks that look professional without manual formatting. This course covers how to use Gamma to create, edit, and share presentations faster than traditional tools allow.
Floor Plan: Drawing to Image, beginner, 1h 5m. Turn a rough venue sketch or hand-drawn floor plan into a clear, professional AI-generated image you can share with clients. This course walks through the full process, from your initial drawing to a finished visual that looks like it came from a design studio.
ComfyUI and Open Source AI, advanced, 1h 25m. Open source AI gives you more control over your data and no per-image cost once it is running. This course explains what open source AI is and gives you a practical introduction to ComfyUI. Be warned before you start: this is the one genuinely technical course on Zoby OS. It needs a computer with a capable graphics card, or a paid cloud GPU, and a willingness to run commands in a terminal.
Fun with AI, beginner, 52m. The best way to get comfortable with AI is to stop worrying about doing it right and start experimenting. This course is a playground: creative prompts, odd experiments, games and challenges, designed to make AI feel interesting rather than intimidating.
Claude Docs, Slides and Design for Events Teams, beginner, 50m. Claude now makes the finished thing, not just the words: the proposal document, the venue shortlist deck, the agenda one-pager and the social graphics, all inside an ordinary Claude conversation and on every plan, the free one included. This course walks an events team through each one with real jobs from the working week, then covers the parts that catch people out: what a client can and cannot see when you share, which formats survive the trip into PowerPoint, PDF and Google Slides, and what to move off the standalone claude.ai/design site before it closes on 14 December 2026.
AI Video and Voice for Event Promos, intermediate, 1h. A practical course for events teams who want more video without more filming days. You will script speaker teasers from material you already hold, turn one promo into several languages with dubbing tools, cut recap reels from on-site footage, get consent and labelling right for voice clones and avatars (including the EU AI Act duty to label deepfakes), and learn when an avatar will cost you more trust than it saves in time. Every lesson works from your own footage, briefs and speaker material, never from what a tool imagines.
Short-Form Social for Events, beginner, 40m. Most events have more good short-form material than any other business, and most of it never leaves the camera roll. This course shows you how to plan a run of posts from the agenda itself, write hooks and captions that suit TikTok, Instagram Reels, LinkedIn and YouTube Shorts rather than pasting the same line into all four, capture and log on-site footage so it becomes twenty clips instead of one late recap, repurpose speaker sessions only with the consent you actually hold, and measure which posts did a job worth repeating. AI does the mapping, drafting and logging; you keep the judgement, the names and the permissions.
Build Without Code
Go from an idea to something real and live, without a development team. Prototypes, automations and the tools that connect them.
Vibe Coding: Build Without Coding, beginner, 52m. Vibe coding is building software by describing what you want in plain English and letting AI write the code. This course explains what it is, what you can realistically build, and how to go from an idea to something that works and is live.
Speed Deployment: Proof of Concept, intermediate, 1h 20m. You have an idea. How do you go from idea to something live in the shortest time possible? This course teaches you to build, test and ship a working proof of concept using AI, no development team required.
AI Made It: Getting Your Project Live, intermediate, 40m. AI can help you build a website, a tool, or an app. But once it is built, how do you get it on the internet? This course covers the basics of hosting, domains, deployment, keeping credentials safe, and knowing when to hand over to a developer.
Apps and Connectors: Extending AI Beyond the Chat, intermediate, 44m. The chat window is just the start. AI becomes significantly more powerful when connected to the tools you already use. This course covers ChatGPT custom GPTs, Claude integrations, browser extensions, and how to connect AI to your existing workflows through tools like Zapier and Make.
n8n, Make and Zapier: AI Workflow Automation, intermediate, 1h 30m. Connect AI to everything else you use. This course teaches you to build automated workflows using Zapier, Make, and n8n, so AI doesn't just help you in a chat window, it works in the background across your whole business, triggering actions and processing information automatically.
GitHub Copilot: AI Pair Programming, intermediate, 42m. GitHub Copilot is an AI coding assistant built into code editors. It suggests code as you type, generates functions from comments, explains unfamiliar code, helps debug, and writes tests. This course covers how to use Copilot effectively across your coding workflow, from first suggestions to more advanced use in the terminal and pull requests.
Record a Skill: Show Claude the Job Once, beginner, 1h 32m. Every events team has the jobs nobody wrote down: the supplier quote that goes into the costing sheet a particular way, the rooming list that gets cleaned before it goes to the hotel, the weekly client update that only one person knows how to build. Record a skill lets you do that job once on screen, talk Claude through it as you go, and get back a skill it can run again whenever you ask. No prompt writing, no code. This course covers what a skill actually is, what the recording sees and what you are granting, how to pick the right job and narrate it properly, a full worked example with a supplier quote, how to test and fix what Claude builds, and how to stack recorded skills with connectors and schedules so the job runs without you.
Owners and Leaders
For the person who signs off everyone else's access. What to buy, what to allow, what to write down, and how to bring a team with you, in the order a director needs them.
AI at Work: Accounts, Data and Getting Permission, intermediate, 59m. How to use AI properly at work: the right account, the right permissions, and how to ask when your organisation has said no or said nothing. Covers personal versus business tiers, client confidentiality clauses, data processing agreements in plain English, the settings to change today, making the internal case, and rolling it out. General guidance, not legal advice.
Which AI Should an Event Business Use?, beginner, 56m. An honest comparison, with no favourite. What each of the major AI tools is genuinely better at, what the marketing overstates, where the real differences are, and how to decide for your own business rather than copying someone else's setup. Includes the tools most course catalogues ignore.
AI Company Policy Maker, beginner, 1h 12m. Every business using AI needs a clear policy. Not a legal document that nobody reads, a practical set of rules that protects your business, guides your team, and sets you up to use AI confidently and consistently.
When People Do Not Want To: AI and a Reluctant Team, beginner, 56m. Most AI training assumes everybody is keen. In a lot of event businesses they are not: some of your team think this is coming for their job, some think it is nonsense, and some are quietly using it and not telling you. This course is about that room. What the fears are, which of them are reasonable, and how to have the conversation without either dismissing people or overselling.
Your AI Migration Plan, intermediate, 1h 15m. Moving your team and workflows to use AI isn't a one-day job. This course gives you a practical framework to audit what you have, decide what changes, and roll it out without the chaos, whether you're doing it alone or leading a team.
AI Audit: What Have You Given Access To?, beginner, 38m. Most people have connected AI tools to their accounts, shared data in prompts, and accepted permissions without thinking too hard about what they agreed to. This course helps you review what you have given AI access to, spot anything that should concern you, and build better habits going forward.
Your Morning Briefing, beginner, 1h 9m. The one thing an AI can do for you that you never have to ask for: a short briefing waiting when you sit down, saying what came in overnight, what is unanswered and how old, what falls due this week, and what changed on events already confirmed. One job, done four ways, on Claude, ChatGPT, Copilot and Gemini, with the permission conversation in plain terms and the test that proves it is not quietly reprinting yesterday.
Safe AI Agents: When the AI Can Click Buttons, intermediate, 45m. The AI in your browser, your inbox and your automations no longer just answers, it acts: it fills forms, sends messages, downloads files and updates records while you get on with something else. This course is the safety layer that sits across every agent tool an events team is likely to meet, from Claude Cowork and Claude in Chrome to ChatGPT's Chrome extension, Copilot Autopilot and the AI steps in Zapier, Make and n8n. It covers what an agent can actually reach, how a hidden line in a venue listing or a supplier PDF can hijack it, how to set approvals so a person signs off anything that leaves the building, the four jobs that should never run unsupervised, and a practical checklist for attendee data under UK GDPR (the UK General Data Protection Regulation). It builds on the product courses rather than repeating them, and links to them throughout.
Proving Event ROI with AI, intermediate, 1h. Every budget holder eventually asks "was it worth it?", and most event teams answer with attendance and a satisfaction score because that is what they have to hand. This course shows you how to answer the real question. You agree the measures with the budget holder before the event, using ROI (return on investment) where money can honestly be put on the outcome and ROO (return on objectives) where it cannot. You then use AI to clean registration, attendance and survey exports safely, build a sponsor value report from the sponsor's own figures, and boil it all down to a one-page ROI summary for a board or client. The last lesson is about what AI cannot tell you, so the number you present is one you can defend.
Venue Operations
Function sheets, handovers, risk and compliance, accessibility and the group detail that bites. Written for the people who run the floor, not the people who sell it.
Function Sheets, BEOs and the Handover to Operations, beginner, 52m. For conference and banqueting, events operations and duty management teams in venues and hotels. How to turn a messy client brief into a function sheet a chef, a porter and a duty manager can actually work from, keep it consistent, and get the 4pm change to the floor rather than into the file.
Risk, Safety and Compliance Paperwork, intermediate, 1h. Risk assessments, method statements, licences, insurance and the documentation that keeps an event legal and safe. AI can structure and check this work and make it far less painful. It is not a safety professional, and this course is explicit about where competent human judgement is legally required.
Group Bookings, Rooming Lists and the Detail That Bites, beginner, 52m. For hotel reservations and groups teams. The unglamorous, high-consequence administration of group business: cut-off dates, attrition, rooming lists that arrive late and in the wrong format, special requests that must be handled by a person, and the handover that decides how arrival day goes.
Accessible and Sustainable Events with AI, beginner, 58m. Two things clients increasingly ask about and many event businesses answer vaguely. How AI helps you plan properly, communicate honestly and report credibly on accessibility and environmental impact, and why it must never be the thing that speaks for people it has never met.
Briefs, Run Sheets and Production Documents, beginner, 56m. The paperwork that makes an event happen: the brief, the run sheet, the production schedule, the crew call. AI is genuinely good at turning scattered information into a structured document, and dangerous if you let it invent the detail. This course covers the difference, and works in whichever tool you use.
AI at Work: Accounts, Data and Getting Permission, intermediate, 59m. How to use AI properly at work: the right account, the right permissions, and how to ask when your organisation has said no or said nothing. Covers personal versus business tiers, client confidentiality clauses, data processing agreements in plain English, the settings to change today, making the internal case, and rolling it out. General guidance, not legal advice.
Your Morning Briefing, beginner, 1h 9m. The one thing an AI can do for you that you never have to ask for: a short briefing waiting when you sit down, saying what came in overnight, what is unanswered and how old, what falls due this week, and what changed on events already confirmed. One job, done four ways, on Claude, ChatGPT, Copilot and Gemini, with the permission conversation in plain terms and the test that proves it is not quietly reprinting yesterday.
In-house and Association Teams
You buy rather than sell, report to a budget holder rather than a client, and answer to procurement. The courses that fit that seat today, with the gaps named honestly.
AI at Work: Accounts, Data and Getting Permission, intermediate, 59m. How to use AI properly at work: the right account, the right permissions, and how to ask when your organisation has said no or said nothing. Covers personal versus business tiers, client confidentiality clauses, data processing agreements in plain English, the settings to change today, making the internal case, and rolling it out. General guidance, not legal advice.
Budgets, Quotes and Reconciliation, intermediate, 58m. The money side of an event, from first estimate to final reconciliation. AI is genuinely useful for structuring budgets, spotting missing cost lines and explaining variances. It must never be the thing that decides a number, and this course is precise about where that line falls.
Delegate and Attendee Communications, beginner, 58m. Everything you send to the people coming: invitations, joining instructions, reminders, the awkward email when something changes, and the follow-up afterwards. High volume, high visibility, and the place where a small error reaches everybody at once.
Post-Event Reporting and Debriefs, beginner, 54m. The work nobody has energy for and everybody wishes had been done. Client reports that prove value, internal debriefs that actually change something, and turning a delivered event into the material that wins the next one.
Your Business Knowledge Base, intermediate, 1h 3m. AI answers from the public internet unless you give it something better to read. How to assemble your own verified knowledge, put it where AI can use it, and keep it from going stale.
Risk, Safety and Compliance Paperwork, intermediate, 1h. Risk assessments, method statements, licences, insurance and the documentation that keeps an event legal and safe. AI can structure and check this work and make it far less painful. It is not a safety professional, and this course is explicit about where competent human judgement is legally required.
AI Company Policy Maker, beginner, 1h 12m. Every business using AI needs a clear policy. Not a legal document that nobody reads, a practical set of rules that protects your business, guides your team, and sets you up to use AI confidently and consistently.
Your Morning Briefing, beginner, 1h 9m. The one thing an AI can do for you that you never have to ask for: a short briefing waiting when you sit down, saying what came in overnight, what is unanswered and how old, what falls due this week, and what changed on events already confirmed. One job, done four ways, on Claude, ChatGPT, Copilot and Gemini, with the permission conversation in plain terms and the test that proves it is not quietly reprinting yesterday.
AI Alongside Your Event Platform, intermediate, 55m. Your registration platform holds the best data you have about an event, and most of it stays locked inside a dashboard nobody reads. This course shows you how to get it out and put a general AI assistant to work on it safely. You will pull the right export first time, keep a stripped copy for analysis and a named copy for operations, turn registration data into the attendee report your client or boss actually wants, draft delegate communications segment by segment from what the data says, and judge your platform's own AI features with a checklist rather than a sales demo. It works whether you are on Cvent, Eventbrite, Bizzabo, Swapcard or something smaller, because the method does not depend on the platform.
Virtual and Hybrid Events with AI, intermediate, 1h. A hybrid event is two events happening at once, and the online audience usually gets the worse one. This course shows you how to use AI to close that gap. You will build a run sheet that serves the room and the stream at the same time, set up live captions and translated captions properly on Teams, Zoom or Google Meet, moderate Q&A and chat without losing the thread, turn session recordings into a library of useful content, and read engagement and attendance reports honestly. Every lesson starts from your own material, and every platform feature mentioned was checked against the provider's own help pages.
Proving Event ROI with AI, intermediate, 1h. Every budget holder eventually asks "was it worth it?", and most event teams answer with attendance and a satisfaction score because that is what they have to hand. This course shows you how to answer the real question. You agree the measures with the budget holder before the event, using ROI (return on investment) where money can honestly be put on the outcome and ROO (return on objectives) where it cannot. You then use AI to clean registration, attendance and survey exports safely, build a sponsor value report from the sponsor's own figures, and boil it all down to a one-page ROI summary for a board or client. The last lesson is about what AI cannot tell you, so the number you present is one you can defend.
Marketing in Events
Filling the room and proving you did. Content, comms, sponsorship and the numbers, for the marketer who sells delegate places, stands and sponsorship rather than widgets.
Delegate and Attendee Communications, beginner, 58m. Everything you send to the people coming: invitations, joining instructions, reminders, the awkward email when something changes, and the follow-up afterwards. High volume, high visibility, and the place where a small error reaches everybody at once.
AI for Content Creation, beginner, 46m. AI has changed how content gets made, from copy and email to images, video, and reels. This course covers the tools, the workflows, and the practical limits across every major content type, so you can produce more without losing your voice or your quality bar.
Always-On Content: Monitoring, Alerts and Scheduled Output, intermediate, 1h 2m. Most content advice tells you how to write a post. This is about the machinery around it: watching your industry so you know what to say, getting alerted when something happens, and turning one source into a week of posts, scripts and articles on a schedule. The part that runs whether or not you remembered.
Sponsorship and Exhibitor Sales with AI, intermediate, 56m. Finding sponsors, building packages worth buying, writing the approach, and servicing them properly once they have signed. AI takes the drudgery out of prospecting and proposal writing; it cannot value your audience or hold the relationship.
Design with AI, beginner, 1h 8m. AI has changed what is possible in design, and you do not need to be a designer to use it. This course covers image generation, brand visuals, event mockups, and the tools that make good-looking work accessible to everyone.
Post-Event Reporting and Debriefs, beginner, 54m. The work nobody has energy for and everybody wishes had been done. Client reports that prove value, internal debriefs that actually change something, and turning a delivered event into the material that wins the next one.
Your Morning Briefing, beginner, 1h 9m. The one thing an AI can do for you that you never have to ask for: a short briefing waiting when you sit down, saying what came in overnight, what is unanswered and how old, what falls due this week, and what changed on events already confirmed. One job, done four ways, on Claude, ChatGPT, Copilot and Gemini, with the permission conversation in plain terms and the test that proves it is not quietly reprinting yesterday.
Short-Form Social for Events, beginner, 40m. Most events have more good short-form material than any other business, and most of it never leaves the camera roll. This course shows you how to plan a run of posts from the agenda itself, write hooks and captions that suit TikTok, Instagram Reels, LinkedIn and YouTube Shorts rather than pasting the same line into all four, capture and log on-site footage so it becomes twenty clips instead of one late recap, repurpose speaker sessions only with the consent you actually hold, and measure which posts did a job worth repeating. AI does the mapping, drafting and logging; you keep the judgement, the names and the permissions.
AI Video and Voice for Event Promos, intermediate, 1h. A practical course for events teams who want more video without more filming days. You will script speaker teasers from material you already hold, turn one promo into several languages with dubbing tools, cut recap reels from on-site footage, get consent and labelling right for voice clones and avatars (including the EU AI Act duty to label deepfakes), and learn when an avatar will cost you more trust than it saves in time. Every lesson works from your own footage, briefs and speaker material, never from what a tool imagines.
Proving Event ROI with AI, intermediate, 1h. Every budget holder eventually asks "was it worth it?", and most event teams answer with attendance and a satisfaction score because that is what they have to hand. This course shows you how to answer the real question. You agree the measures with the budget holder before the event, using ROI (return on investment) where money can honestly be put on the outcome and ROO (return on objectives) where it cannot. You then use AI to clean registration, attendance and survey exports safely, build a sponsor value report from the sponsor's own figures, and boil it all down to a one-page ROI summary for a board or client. The last lesson is about what AI cannot tell you, so the number you present is one you can defend.
More courses
Prompt Frameworks Decoded: CO-STAR, RTF, CRISPE and the Rest, beginner, 48m. Somebody will eventually tell you about a prompting method with an acronym. There are dozens, they mostly say the same thing, and none of them is a secret. This course explains where they came from, what they genuinely share, what they all miss, and how to stop collecting them.