Your CRM (customer relationship management system) knows more about your clients than anyone in the office, and most of it is never read. This course shows event sales teams how to use the AI now built into HubSpot and Salesforce, and a general AI assistant sitting beside either, to triage enquiries, write follow-up sequences that still sound like a person, read a deal's history in two minutes before a call, keep the data clean enough to trust, and decide which jobs must stay human. Every lesson works whether your CRM has its own AI switched on or you are copying records into ChatGPT, Claude, Gemini or Copilot under your company's rules.