Building Your Marketing Briefing

AI and Your Marketing Strategy · 5 min · text

Course outline

1. AI and Your Marketing Strategy

• Where AI Fits in Marketing
• Building Your Marketing Briefing
• Labelling AI in Your Event Marketing
• Checkpoint: Where AI Fits and Your Brief

2. Content Creation with AI

• Blog Posts and Articles
• Content Planning and Calendars
• Modules 1 and 2 Quiz

3. Social Media with AI

• Platform-Specific Content
• Engagement and Community
• Checkpoint: Social Content

4. Email Marketing with AI

• Email Campaigns and Sequences
• Personalisation and Segmentation
• Checkpoint: Email Marketing

5. SEO and AI

• AI-Assisted SEO
• Will AI Recommend Your Venue?
• Checkpoint: Search

6. Measuring and Optimising

• AI for Marketing Analytics
• Modules 3 and 4 Quiz