Most content advice tells you how to write a post. This is about the machinery around it: watching your industry so you know what to say, getting alerted when something happens, and turning one source into a week of posts, scripts and articles on a schedule. The part that runs whether or not you remembered.
Content dries up because you run out of input, not because you run out of writing ability. This is about the input.
Alerts, trend monitoring and the discipline that stops it becoming noise you ignore.
The multiplication step: one source, one event, one conversation becoming a week of output.
Turning all of it into something that happens on a schedule, and knowing which parts must not.