Writing That Sells: Using AI to Create Content That Converts

Persuasive writing for events, with AI doing the drafting. Headlines that get an enquiry opened, emails that fill delegate places, landing pages that sell venue space and exhibitor stands, and the editing pass that makes it sound like you.

intermediate · 1h 40m · 5 modules

1. The Foundations of Persuasive Writing

Principles that make writing sell - with or without AI

2. Email Copy That Converts

Write emails people actually open, read, and act on

3. Landing Pages and Web Copy

Write web pages that turn visitors into customers

4. Social Content That Engages

Write social media posts that stop the scroll

5. Editing and Polish

Turn good AI drafts into great final copy