Event sales is relationship work wrapped in an enormous amount of writing. Proposals, research, follow-ups, objection handling, case studies. This course shows you where AI genuinely speeds that up, and where using it will cost you the deal.
Research and qualifying: knowing who you are walking in to see, and deciding whether the work is worth chasing.
The document that does most of the selling when you are not in the room, and how to produce it faster without it reading like everyone else's.
The live part of selling, and the written work either side of it.
Turning outcomes into assets, and making this a habit rather than a one-off.