Finding sponsors, building packages worth buying, writing the approach, and servicing them properly once they have signed. AI takes the drudgery out of prospecting and proposal writing; it cannot value your audience or hold the relationship.
Prospecting properly, and understanding what a sponsor is actually buying from you.
Turning interest into a signed agreement without giving away more than you meant to.
Delivering every element that was promised, and the differences when you are selling exhibition space rather than sponsorship.
Proving the value against what the sponsor said they wanted, and opening next year while this year is still visible.